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Collaborating with the Product & Operations teams offered insights into Dezy's internal processes, from lead acquisition to treatment payment, and revealed constraints and feasibility. Working with the Marketing team deepened our understanding of Dezy's competitive positioning, informing our design strategies and emphasizing what makes Dezy unique.

1. Insights into Dezy's internal processes
2. Lead acquisition to treatment payment understanding
3. Constraints and feasibility assessment
4. Emphasis on popular treatments like Aligners, Braces, and Implants
5. Identifying usability issues and friction in the user flow
6. Competitive positioning insights
7. Alignment of design strategies with marketing efforts
8. Understanding what sets Dezy apart
9. Core value proposition: "anxiety-free dental care experience"
10. Focus on pre-purchase clarity (price, outcomes, timelines)
11. Goal to be the top dental care provider for 30 million households
12. Insights into competitors and sources of design inspiration

1. Enhancing Booking Conversion Rate
2. Promoting Self-Serve Usage
3. Alleviating User Anxiety
4. Reducing Cancellations
5. Streamlining the Flow, Eliminating Complexity, and Eliminating Overlaps to Improve Usability.