I'm a product designer focused on helping founders in design thinking exercises at Spring Marketing Capital, an investment firm that looks to invest in consumer-facing startups. I started as a front-end developer, turned into a video editor, and turned into a design practitioner along with front-end development. I have no traditional training on what I practice and have learned everything on my own through tutorials and articles.
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In 2008, I joined Borget Solutions, a product offering startup, as a front-end developer with zero prior experience. They gave me time and opportunities to experiment with UI and front-end technologies. At Borget, I have helped a couple of brands build their products.
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In 2009, I picked up an interest in video making and joined ScanCafe Solutions, but ended up making wedding videos 😉 - accomplished, end of that chapter. But it undoubtedly helped me spend my free time working on stop motion videos.
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In 2010, I joined 22feet(now 22feet Tribale Worldwide), a massive turn in my career. I continued practising design & development at 22feet. I was lucky to be part of building many e-com websites, campaigns, products and social media campaigns at 22feet for almost a decade. In 2018, I left 22feet, leaving a position of leading a bunch of design & development folks.
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In 2018, I joined CoWrks, where I managed to launch a meeting room platform called "Converge" and a "Visitor Entry Management App". My stunt at CoWrks didn't last long due to personal problems.
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In 2019, I joined "Spring Marketing Capital", where I help build products and experiences for founders and makers.
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I love product design, and I love to work as a bridge between design and technology. Being in a developer shoe, I understand what developers expect from designers and help in a smooth transfer. I have always tried to remove bottlenecks and complexities in design and reduce design debt throughout my career. My abilities are to handhold design & front-end design team, both from an experience and execution point of view.